If Peacock is going to deliver on its promise of live coverage during the 2024 Paris Olympics, it needs to figure out why its Roku app is crashing. More often than not, the app is constantly crashing during commercials for viewers watching the U.S. Olympic Team Trials in either gymnastics or track and field. In both cases, the Peacock app on Roku is sending viewers back to the home screen. Neither swimming or diving had the same issues. Track and Field coverage was perfectly fine during the first half of the U.S. Olympic Trials coverage on Peacock.
I thought it was just me but nope, Twitter searches so that it’s happening elsewhere for Roku users. Peacock’s Roku app was sending viewers back to the home screen during almost all the commercial breaks. If their service cannot handle this many viewers tuning in via Roku or other apps, how can we expect the service to handle the extra load during the Olympics. After all, this is what they are promising to viewers during the Games in Paris:
Peacock will be the streaming home of the 2024 Paris Olympics (Fri., July 26, 2024 – Sun., Aug. 11, 2024), providing fans with the most comprehensive Olympic destination in U.S. media history. In a Summer Games first, the service will stream every sport and event, including more than 5,000 hours of live coverage and all 329 medal events, and will feature full-event replays; all NBC programming; curated video clips; virtual channels; original programming; and more.
We’ve come a long way from NBC, USA Network, and other NBCUniversal channels being the exclusive home of Olympics coverage. Because of this new digital era, NBCUniversal is going to really utilize their Peacock app for comprehensive coverage. Not that there’s anything wrong with that, in theory. It’s just that they need to figure out why their app is sending viewers back to the home screen. Again, this is only really happening during commercials. But still, it’s a nonetheless a nuisance having to go back to the app and resume watching.
A request for comment has been submitted to NBCUniversal and Peacock. Should they respond, I will update this piece.
The Paris 2024 Olympics will take place July 26-Aug. 11, 2024 and air or stream across the NBC family of networks and Peacock.
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