Danielle Solzman
NBC has opted to go with Canon lenses for its field and studio productions during the upcoming 2024 Paris Olympics and Paralympic Games.
Canon U.S.A., Inc., a leader in digital imaging solutions, will provide 4K UHD and HD Field, Portable and Studio lenses for NBC’s production of the 2024 Paris Olympics and Paralympics, July 24-August 11 and August 28-September 8, respectively.
NBCUniversal’s coverage of the Olympic Games Paris 2024 will feature multi-platform offerings across NBC, Peacock, USA Network, E!, CNBC, GOLF Channel, Spanish-language networks Telemundo and Universo, and NBCOlympics.com and the NBC Sports app. Every day, NBC will provide Olympic fans with at least nine hours of daytime coverage of the Summer Games’ most exciting events, including live finals coverage. Peacock will be the streaming home of the 2024 Paris Olympics, providing fans with the most-comprehensive Olympic destination in U.S. media history, including live streaming coverage of every sport and event and all 329 medal events.
The Opening Ceremony will be presented on Friday, July 26, live on NBC and Peacock and again in primetime. NBCUniversal is presenting its 19th Olympic Games, 12th consecutive overall, and owns the U.S. media rights on all platforms to all Olympic Games through 2032. The Paralympics take place from Paris August 28-September 8, 2024.
NBC Sports will utilize Canon to deliver 115 Canon UHD broadcast lenses, with a large presence of large format Cine-Servo lenses for its production of the 2024 Olympic and Paralympic Games. Canon will also send support staff, with six service and support members onsite in Paris, helping NBC Sports route the excitement in Paris back to viewers watching coverage of the Games in the United States.
“As we approach our production of the 2024 Paris Olympics, we rely on Canon’s precision lenses, particularly for our new intimate cinematic style and behind-the-scenes coverage,” said Chris Connolly, VP, Olympics Venue Engineering, NBC Sports. “Canon’s wide variety of lens solutions allow us to capture the rich, dynamic images from the Parisian venues, with some of the most majestic backdrop we’ve ever seen. NBC Sports also depends on Canon’s global professional support, guaranteeing we will always have the ‘shot’ to convey the excitement and emotion both in competition and around Paris 2024 back to viewers in the United States.”
Canon has worked with NBC Sports for 34 years, assisting NBC Sports’ production efforts at previous Olympics and other major international sports events in North and South America, Europe and Asia.
“What an honor, to once again be chosen to utilize some of our finest broadcast digital imaging solutions for NBC Sports’ production and to be chosen as a broadcast lens provider for NBC,” said Isao “Sammy” Kobayashi, president and CEO, Canon U.S.A., Inc.
In Paris this summer, the world’s greatest athletes will compete against the backdrop of one of the most beautiful cities in the world where the modern Olympic Games were conceived 130 years ago. This will be the third time Paris has hosted the Olympics (1900 and 1924), tying London for the most as a Summer Games host. Los Angeles (1932, 1984) will tie those two cities when it hosts the first Summer Games in the U.S. in 32 years in 2028.
The Paris organizers are reimagining the Games to make them more accessible to the public and to showcase their city to the world. In a first, competitions will be held amidst iconic Parisian landmarks – beach volleyball at the Eiffel Tower, equestrian at the Palace of Versailles, and urban sports at Place de la Concorde. The surfing competition will take place nearly 10,000 miles from Paris in Tahiti, a part of French Polynesia.
The NBC broadcast network and streaming service Peacock will be the company’s primary platforms for its coverage of the Olympic Games Paris 2024, scheduled for July 26-Aug. 11. NBC and Peacock will present live coverage of the Opening Ceremony on Friday, July 26, beginning at Noon ET. Telemundo will provide Spanish-language coverage beginning at 1 p.m. ET. Primetime coverage will begin at 7:30 p.m. ET/PT on NBC and Peacock.
NBCUniversal owns the U.S. media rights to the Olympic Games through 2032, which are scheduled for Paris (2024), Milan Cortina (2026), Los Angeles (2028) and Brisbane (2032). The host city for the 2030 Olympic Winter Games has not yet been chosen.
The Paris 2024 Olympics will take place July 26-Aug. 11, 2024 and air or stream across the NBC family of networks and Peacock.
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