AMC Theatres adding another discount day when 50% Off Wednesdays begins this summer on July 9, exclusively for all AMC Stubs members.

Based on the press release, it isn’t just one of those limited gimmicks to attract customers during the summer. No, it’ll be available on Wednesdays thereafter. What it means is that moviegoers can watch the newest releases on the big screen at 50% off the normal adult-evening ticket price each Wednesday, making movies more affordable and accessible for guests throughout the United States. Again, this discount will be available to all AMC Stubs members, which is free to join with an AMC Stubs Insider membership.

Premium charges for PLF experiences and online ticketing fees still apply, but the base ticket price on those purchases will be 50% off. AMC  Theatres will continue to offer significant discounts on Tuesdays for AMC Stubs members.

Given the increase in tickets in recent years and the current economic uncertainty, the news couldn’t come at a better time. We’ve come a long way from MoviePass launching a promotional offer to get audiences in theaters. Many theater chains now offer their own programs. For instance, AMC Theatres has A-List, Cinemark offers the Cinemark Movie Club, and Regal offers Regal Unlimited. Plans vary by theaters but they can still be costly depending on how often one goes to the theater.

Here’s the AMC Theatres press release:

With the spring box office in April and May booming, AMC Theatres, the largest theatrical exhibitor in the United States and the world, today announced a major new pricing initiative. “50% Off Wednesdays” is designed to make moviegoing more affordable than ever. Beginning July 9, AMC Stubs members will enjoy a price reduction of 50% off the adult-evening base ticket price all day long, on Wednesdays at all AMC locations in the United States. This new program is in addition to AMC continuing to offer significant discounts for AMC Stubs members on Tuesdays.

Available to all 36 million AMC Stubs members, including any new members of AMC Stubs (AMC Stubs Insider membership is completely free to join), the new program allows guests to experience the latest blockbuster hits and other beloved stories on the big screen at a significantly reduced cost. Additional charges for premium formats such as IMAX® at AMC, Dolby Cinema® at AMC, PRIME at AMC®, and RealD® 3D apply, but the 50% discount will be applied to the base ticket price of those formats as well. While certain movies and holiday time periods may be excluded from the “50% Off Wednesdays” program, it is envisioned that if successful, this new AMC pricing initiative will be almost universally available at all AMC Theatres in the United States going forward.

AMC Chairman and CEO Adam Aron commented:

“At AMC, we’ve gone to great lengths to create the preeminent moviegoing environment at our AMC theatres including our offering more comfortable seating, more premium formats, and better food and beverage offerings. Now, we also are pleased to make moviegoing more affordable, with our new ‘50% Off Wednesdays’ effort. Realistically, we could not afford to have made this change to our ticket pricing strategy until the box office showed true signs of sustained recovery. But in April and now in May, the box office has been booming, and the remainder of 2025 appears poised to continue that upward box office trend.”

Aron continued, “The introduction of Discount Tuesdays several years ago has turned Tuesday into one of the best attended days of the week, in part because there is a segment of the moviegoing audience who looks first for a great value in their moviegoing. With the introduction by AMC of 50% off Wednesdays, we’re looking to turn Wednesday into a similarly strong-attendance day for moviegoers at our theatres.”

Guests who are not currently AMC Stubs members can sign up to be AMC Stubs Insider members for free through the AMC mobile app, website, or at their local theatre. AMC Stubs membership allows for the earning of points redeemable for discounts at AMC theatres, and offers additional perks year-round, including half-price tickets on Wednesdays, free birthday rewards, and access to exclusive offers and promotions.

AMC Theatres will start 50% Off Wednesdays, beginning July 9, 2025.

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