NBA on Peacock Will Have an Interactive Streaming Experience

NBA on NBC and Peacock logo. Courtesy of NBCUniversal.

As part of the Upfront presentation at Radio City Music Hall, NBCUniversal announced new features coming in connection with the NBA on Peacock.

The NBA will be making its debut on the platform this fall with the 2025-2026 season. Through an unprecedented level of integration between the platform and NBC Sports’ production, the NBA experience on Peacock will deliver an exciting and inclusive streaming experience to draw in the broadest range of basketball fans and celebrate the league’s dynamic elements to give users new ways to get into the game.

“Peacock will be the most fun and engaging place to stream NBA games for longtime basketball fans and new ones, too,” said Rick Cordella, President of NBC Sports. “We’re bringing the same level of innovation, inspiration and commitment that we’ve brought to so many other huge sports moments and leagues to deliver an intuitive, interactive and reliable streaming experience that the full range of NBA fans will enjoy.”

These new viewing features extend Peacock’s leadership in live streaming and build on its award-winning 2024 Paris Olympics streaming experience, which drew rave reviews from fans and across the industry. Peacock is also a leader in the ad-supported streaming space, reaching nearly 100 million active users each month. With an innovative audience and partner-first approach from day 1, Peacock has the highest concentration of ad-supported viewers among premium streaming services.

A sample of Peacock’s Live in Browse feature that will allow fans to jump straight into the action from their Peacock home page. Fans will get instant context about the game with real-time stats and insights on player performance to help fans catch up on the game. NBA on Peacock — A sample of Peacock’s Live in Browse feature that will allow fans to jump straight into the action from their Peacock home page. Fans will get instant context about the game with real-time stats and insights on player performance to help fans catch up on the game. (Peacock/NBCUniversal)

Instant Game Access

Peacock will make it easier than ever to stream NBA games, with the convenient Live in Browse feature allowing fans to jump straight into the action as soon as they open the Peacock app. Real-time insights and stats on the home page will give fans instant context about the match-up to quickly catch up before they start watching the game.

A sample of how “Can’t Miss Highlights” will appear for fans watching on Peacock’s mobile app to catch the latest game highlights and help them jump into the live game with one tap. (Peacock/NBCUniversal)

Fans tuning in late can use the Catch Up with Key Plays feature during a live game from any device. For mobile users who are watching on the go, the dedicated Can’t Miss Highlights playlist will have the latest game highlights and notable pre-and-post moments from across the league – and with one quick tap, fans can get to the live game on Peacock.

A sample of “Peacock ScoreCard,” a first-of-its-kind, real-time streaming experience complementing Peacock’s coverage of the NBA. Fans will have the option to choose a game card based on a team or theme and earn points depending on what happens during the game. Personalized alerts will update fans on how they’re doing throughout the match-up and how they stack up to other players. This feature will be available on TV and mobile. (Peacock/NBCUniversal)

Get Into the Game

Peacock will also give fans two new fun, interactive ways to get into the game. Peacock ScoreCard is a first-of-its-kind, real-time streaming experience that is like “bingo meets fantasy sports” and will be available on TV and mobile. Fans will have the option to scroll to choose a game card based on a team or theme, and then earn points depending on what happens during the game. Personalized Peacock ScoreCard alerts will let fans know how they are doing throughout the match-up and how they stack up against other players. Top-ranked fans might even see their username on-air as part of a season leaderboard.

A sample of “Peacock Performance View,” the new viewing mode that gives fans the option to view real-time stats that break down the game. Viewers can easily toggle the view on or off to reveal the on-screen data overlay that helps fans understand what might happen. (Peacock/NBCUniversal)

Peacock Performance View is a new viewing mode that fans can choose to easily toggle on or off, unlocking real-time stats that break down the game, from which player is on a shooting streak to where they are most likely to score from next. The on-screen data overlay helps fans understand what might happen, before it does.

Courtside Live

For Monday’s Peacock Exclusive Games, fans can get a coveted courtside seat to witness the energy and atmosphere from the arena through the Courtside Live feature starting during the second half of the season. Celebrating the culture of the NBA, this specially curated viewing experience will spotlight the moments fans care about and allow them to take control of how they watch – from the player arrivals and their latest fits to pre-game shoot arounds, player spotlights, and even courtside reactions from celebrity row. All these insider angles immerse fans even more deeply into the game, whether they are on-the-go and watching on mobile or via a special Multiview on the TV at home.